Legal

Privacy Policy

How EmberWise Labs LLC collects, uses, and protects your information

Effective date: August 9, 2025

EmberWise Labs LLC ("EmberWise", "we", "us", or "our") operates the website emberwise.ai. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website, you agree to the terms described here.

1) What this policy covers

  • This website and any pages under the emberwise.ai domain.
  • Our waitlist signup form and email communications related to the waitlist.
  • Basic product analytics used to improve the site and upcoming product.

2) Information we collect

  • Information you provide: When you join the waitlist, we collect your email address. If you contact us, we collect the information you include in your message.
  • Usage data (with consent): With your consent, we collect pseudonymous analytics about how the site is used (e.g., pages visited, clicks, device/browser type). See "Analytics and cookies."
  • Log and technical data: Our hosting provider may log IP addresses and request metadata for security and reliability. We do not use these logs to identify individuals unless required to investigate abuse or comply with law.

3) How we use information

  • To operate, maintain, and secure the website.
  • To run the waitlist and send you relevant emails about early access and updates.
  • To understand aggregate usage and improve the website and product.
  • To comply with legal obligations and enforce our terms.

Where applicable law (e.g., GDPR) requires a legal basis, we rely on:

  • Consent for analytics cookies and similar technologies.
  • Contract and legitimate interests to operate the waitlist and respond to inquiries.
  • Legal obligation for record-keeping or compliance when required.

5) Analytics and cookies

We use PostHog to measure and improve our site. We do not start tracking until you give consent via our cookie banner. You can change your decision at any time: Change cookie settings.

  • If you accept: we store analytics using cookies/local storage.
  • If you reject: analytics is not initialized (or is downgraded to in-memory only).
  • What is collected: pseudonymous device and usage events (e.g., pages, clicks). We do not use analytics to collect sensitive categories of personal data.
  • Browser controls: you can also disable cookies in your browser settings. Doing so may affect some site features.

6) Data sharing and transfers

We do not sell, rent, or trade your personal information. We may share data only in these limited circumstances:

  • Service providers: We use trusted third-party services (e.g., hosting, email) that process data on our behalf under strict data protection agreements.
  • Legal requirements: We may disclose information if required by law, court order, or government request.
  • Safety and security: We may share information to protect our rights, safety, or the safety of others.

7) Data retention

  • Waitlist data: We retain your email until you unsubscribe or we determine it's no longer needed for waitlist purposes.
  • Analytics data: We retain pseudonymous analytics data for up to 2 years to improve our services.
  • Contact inquiries: We retain contact form submissions for up to 1 year to respond to and follow up on inquiries.

8) Your rights and choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access and correction: You can request access to or correction of your personal information.
  • Deletion: You can request deletion of your personal information, subject to certain exceptions.
  • Portability: You can request a copy of your data in a portable format.
  • Restriction and objection: You can request restriction of processing or object to certain uses of your data.
  • Withdraw consent: You can withdraw consent for analytics at any time.

To exercise these rights, contact us at contact@emberwise.ai.

9) Data security

We implement appropriate technical and organizational measures to protect your personal information:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication
  • Incident response procedures

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10) International data transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including:

  • Standard contractual clauses approved by relevant authorities
  • Adequacy decisions by relevant authorities
  • Other appropriate safeguards as required by applicable law

11) Children's privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

12) Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Sending an email to waitlist subscribers
  • Updating the "Effective date" at the top of this policy

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

13) Contact us

If you have questions about this Privacy Policy or our data practices, please contact us:

14) Dispute resolution

If you have concerns about our data practices, we encourage you to contact us first. For EU residents, you also have the right to lodge a complaint with your local data protection authority.

This Privacy Policy was last updated on August 9, 2025.